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New Technology for Ad Accountability - A new client service tool is created for broadcasters
as they can selectively allocate permissions to their ad buyers
and agencies to view real-time commercial airplay progress.
These reports can contain:
upcoming air scheduling positions, current
airplay activity (complete with audio) and tangible historical commercial accountability
after airing.
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Continual Watch of
aired Ad
Content - A patent pending media audit process that we call
"Sound Proof"(sm) insures proper commercial
airplay, detects incorrect media and watches for unauthorized
airplay. Upon detecting a discrepancy station
personnel is contacted and shown the questionable moment on the time
line complete with audio. This technology can also be utilized
to assure that must-carry Ads in programs are played or when
programming is played by program storage and delay devices (eg:
XDS).
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A New Tool For Account Execs - Station account executives can create simple
future, current and history of airing reports to reply to inquiries from advertisers via email.
This new tool will save countless hours that are currently wasted on
this task.
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New Revenue for the Bottom
Line - With ad contracts, stations can
include a "third party confirmation package"
to offset costs or profit from the service.
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Inexpensive Start up cost - fully
computerized and low operating cost. Less than $400 per
station for required hardware.
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Enables a Web Based
Consumer Search for recent aired ads based on Product,
Advertiser or Time. Search results can be opened up to all
stations is a local cluster for a more complete response.
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Fully Computerized - Cost-effective
for all market sizes.
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Finally! A
solution for accurately reconciling "live read" commercials! A
recording of the Ad (read live) plus the precise aired time and
overall duration will be documented.
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No Hassles - No antiquated watermarking, fingerprinting
or master copy
is needed.
* Features for Ad
Buyers *
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All Ad buyers (national, regional & local)
can monitor their Ad flight in real time.
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Soon Posting of
listener demographics and (very) Late Creative selection along side
Ad verification will make the Proof Of Play versatile Interface a
one stop for Ad Buyers.
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Automatic Notification to Call Centers -
With knowledge of upcoming commercials' schedule times and that
Ads are indeed playing as scheduled, this enables automatic
notification with certainty that Ads are about to air in a
predetermined amount of time. This permits call centers to
monitor phone lines more efficiently.
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Unlike existing Ad confirmation services,
our Buyer-Specific Reports for Agencies are more
relevant meaning that each Ad buyer's report is specific to their Ad purchase.
Included are each Ad's buyer, product, aired ISCI or Ad-ID,
competitive code and other meta-data .
* For Mobile Application
Development *
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Provides real time information and
programmers' API for mobile
apps rich with advertiser, product and call to action data.
This
enables applications to offer a method of listener response while
an ad
is airing or soon thereafter.
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Provides multi-location distribution for
real time on air data via TCPIP or UDP.
Also alerts station personnel if a connection is lost.
